Project Intro/ Brief
Noetic is a hospitality focussed marketing technology company. They saw space in the market to replace the outdated Oracle Opera with a Central Reservation System of their own. Oracle Opera is the software used by central reservation teams in hotels and is pretty much the industry standard. The software is used to make and manage bookings, build guest database and take payments. The general industry consensus about Opera is that is is confusing, slow and tedious to use. It has a very steep learning curve and a high rate of error and attrition. However hotels using this system are stuck with it because of it’s legacy nature and the lack of good affordable alternatives.
Scenario Building
1. Write down a scenario in plain english
2. Let the scenario reflect the real life situation as much as possible
3. Enhance the scenario with realistic data to make it relatable
4. Write the scenario down in steps that are easy to follow for all involved
User Journey Mapping
1. Use the ordered steps to build the User Journey
2. Identify the objective and starting point of the User Journey
3. Identify the outcome - what is achieved
