Worked for Unilever through Hodes which was their brand agency at the time. Unilever wanted to redesign their global careers portal. The technical challenge was to do this within the confines of their CMS and reuse as many UI assets from their development library as possible while still addressing user needs.
MY ROLE AND APPROACH
The key to success here was understanding the user. Unilever is one of the largest employers in the world and offered employment opportunities to a wide array of people from diverse backgrounds.
The key to success here was understanding the user. Unilever is one of the largest employers in the world and offered employment opportunities to a wide array of people from diverse backgrounds.
Research:
• I conducted user research through interviews firstly with Unilever HR and then with end users
• I conducted user research through interviews firstly with Unilever HR and then with end users
• To validate my findings and to gain further insight, I conducted competitive analysis of the career sites of Shell, Proctor and Gamble, Johnson and Johnson and Nestle to understand their approach to recruitment and HR branding, and to investigate where they were succeeding
• I also brought into play my experience of designing the career portal for Nestle Middle East
• I observed that level of seniority was the most consistent way of grouping the users and building user categories.
• Based on these user groups, I then built detailed user personas and identified user pain points.
• Understanding the user on a granular level allowed me to innovate freely within the confines of Unilever’s technical restraints.
Design:
• Based on my research, I then built the user journeys and website architecture, and the final wireframes in congruence with the CMS specs provided by Unilever engineers
• Based on my research, I then built the user journeys and website architecture, and the final wireframes in congruence with the CMS specs provided by Unilever engineers