Ben Kamble | Senior Creative

Key Project summaries and case studies

01 | Product design and research | HSBC 
HSBC has a technical infrastructure which comprises of 30,000 APIs. These APIs help run every single operation that a customer may perform on the bank, including ATM withdrawals, balance check, online transfers etc. I helped HSBC design an analytics platform - a “dashboard” to monitor the health of this API estate, especially the periodic stress that many of the APIs experience at the beginning of each month. This visibility and analysis therefore allows HSBC to forecast any upcoming issues and remedy them in time.
HSBC UX designs and design system: https://benkamble.myportfolio.com/ux-hsbc
02 | UX design and research | Byhiras
Byhiras is a start-up and a fund management platform with clients like the Greater Manchester Pension Fund. My role here involved working with the founder and various SMEs including quants, business analysts and the technical team in understanding various requirements within the product roadmap, investigating them, and co-designing solutions to answer user needs. 
I worked on the following areas: 
•    fund's cost analysis, projections, and peer comparison 
•    attribution (of the fund’s profits and losses), 
•    document management and 
•    setting up and maintaining funds' profile on the platform. 
03 | UX design and Research | NEX
NEX is one of the few companies in the world that specialises in post trade processing - it is the activity that happens once two traders have locked in a trade with each other.  Essentially a pipeline is opened between the two parties and legal contracts are exchanged and signed to confirm and legitimise the trade. These contracts are based on a set of trading rules. I helped NEX design the document management system to facilitate this process along with the rules engine that sits at the heart of it.
NEX design system snapshot: https://benkamble.myportfolio.com/ux-pattern-library-and-behaviour-nex
04 | UX design and Research | Natwest
Worked with Natwest on a couple of occasions. The first time around I helped them design and implement a fully contactless joint account opening journey during COVID restrictions. The second time around I helped the bank design multiple credit card payment journeys from setting up and managing direct debits to making one off payments.
05 | UX design and research, GOV UK - GDS | London Borough of Islington 
As a Sr. Product designer, I helped the London Borough of Islington in their digital transformation effort to migrate their council website from Microsoft SharePoint to Microsoft Sitecore. Using GOV UK - GDS standards, I helped completely redesign several council services like council tax registration and waste management and helped re-engineer content for areas like Adult Social Care and Health. I promoted running ethnographic research and guerrilla testing within the team.
Islington Council project case study: https://benkamble.myportfolio.com/user-experience-islington-council
06 | Product design and research | Noetic 
Worked with Noetic to develop the MVP for their Hotel Booking software. This is the most elaborate product design process that I have implemented for a start-up, going from auditing the incumbent hotel booking system that Noetic was pitching against, all the way to delivering the final UI and working with developers to implement it.
Noetic project case study: https://benkamble.myportfolio.com/ux-ui-noetic-marketing-technologies
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Key Project summaries and case studies
Product Designer at SOLIRIUS
Worked on two separate discovery projects for the digital transformation initiative of the Money and Pensions Scheme (MaPs). MaPs is a part of the UK government’s Department of Works and Pensions. 
The first project was the “Money Guiders Programme” and the second was the “UK Partnership B2B hub”. 

The money guiders programme is set up to upskill public servants such as employees of local councils, carers, and other health service workers etc. to provide money guidance to their customers in one of multiple areas of financial concern. 

The UK Partnership B2B hub is meant to be a portal which would empower and educate employers in carrying out initiatives in their organisation to understand the financial concerns of their staff and help them navigate those concerns through education, planning and by introducing behaviour change. 
I led the discovery from UX design side of things including
•    Leading workshops with internal stakeholders, subject matter experts and external users to gather requirements, validate previously created user personas and identify user needs and pain points on a granular level. 
•    Designed wireframes in response to the initial workshops, 
•    got the wireframes validated via multiple rounds of user testing with approx. 8 users per iteration. Then sold the resulting refined designs into the business. 
Product Designer at Publicis Sapient
Through Sapient, I worked for HSBC, for whom I designed this is a data driven decision making platform providing observability of their entire 15,000+ APIs.
In simple terms the project was to build a dashboard. Every transaction that an HSBC customer performs is handled by a program call an API. And there in an API respectively for every transaction, for e.g. balance check, money transfer or cash withdrawal etc. This dashboard would give the senior management a snapshot of how all these APIs are doing. 
For example, during the 1st of every month APIs like balance check can get overloaded and are in the danger of failing. Should such an incident occur, the dashboard could report it, so that remedial action could ensue. 
The application in essence provides an at-a-glance view of the technology estate and intends to do three things: 
1.    Allow the users to gain insights about the health of their tech. estate and then make informed decisions based on the same. 
2.    Allow the user to troubleshoot by seeing where the fires might be – investigate them further.
3.    Draw predictions as to how the bank’s technology infrastructure might look like in the future.
My role as a product designer here is to work closely with the product managers to gather requirement, understand clearly the ask from the design, prototype the solution, presents it to senior stakeholders and users, iterate and refine. The final deliverable expected from me is a fully Spec-ed out design to be handed over to the Front-End Developers. I then work with them closely with regular desk checks to ensure the designs are implemented as expected.
Product Designer at Natwest Bank
In this fully remote contract, I worked with the e-Banking migration team to help upgrade Natwest’s online banking user experience. The couple projects that I have delivered during my time here are credit card payments and e-Banking Alerts. Some of this work was intertwined with things like multi-factor authentication, which are being worked on by other teams. Besides working on my own projects, I also provided UX support on the work done by my predecessor. Things like Accessibility played a big part in the design process here. On a day-to-day basis I worked closely with product owners, business analysts, other UX designers in the team, a UX researchers, and with developers and testers. 
As a product designer, I was responsible for taking the project from initial requirement gathering and scamping to delivering a complete set of wireframes which served as a basis for conversations with developers and various stakeholders. I built prototypes in Axure for testing and delivered the final UI for the project
UX Designer at HARBOROUGH DISTRICT  COUNCIL
Fully remote contract working on Harborough Council’s migration project. The council is moving from their existing CMS/ CRM system called Lagan to a new one called Netcall. The project is split into two parts, one is the re-engineering of various transactional journeys that sit in various departments around the council e.g. bulky waste collection booking for Waste and Recycling. I have also looked at functional journey like the Login/ Register pathways for users to get into various council services. The other part of the project is content re-engineering the various sections of the website for their respective departments. 
My role involves working with various service area managers, stakeholders, developers, content writers and customer services personnel to gather requirements, discuss them and workshop various user journeys to fit the need. In absence of the actual user (due to the present circumstances), I have heavily relied on analytics data, and call centre and customer services reports as well as their own personal inputs in regards to the attitude and behaviour of the user while designing the various user journeys.  As per the current testing plan – we’ll be slow releasing the products and monitoring their performance over a period of 3 months before assessing the performance against the desired success criteria
UX designer, NAtwest BanK
Working with the savings team my role here is with the web team. I am responsible for building journeys for users to open a variety of accounts with Natwest. The role involves a blend of UX and UI design. The design lifecycle here involves me working with journey designer, UX copywriters, technical architects and developers to take the journey maps and translate them into usable interactions that satisfy all possible scenarios that the user may encounter when using the product. I am also involved in helping UX designers from other teams in evolving their work via peer reviews as they do me. The team here follows a strict agile methodology and a 2 week sprint plan.
UX and shopify designer,   www.vibrantactivewear.com
This is a Shopify based eCommerce website. I helped out with the UX Design, Visual Design and complete Shopify Integration of the website. The challenges here were:
• Learning the workings of Shopify
• Innovating within the limitations of Shopify both creatively and technically
• Choosing a and customising the theme
• Designing a simple and clean shopper experience by making product discovery, navigation and checkout as easy as possible.
UX and UI Designer, RS Components
Industrial IoT based web application for factory managers to foresee issues, anomalies and potential hazards and stay on top of maintenance schedules to make factories safer.
• Reported to Head of Product | Worked with the product manager, business analyst and offshore development team
• UX Research, UX Design, UI Design, Sketch, Zeplin
UX Designer, Paddy Power Betfair
Working in a strict agile process, my role here is to help Betfair side of the business improve it’s mobile app experience. The three main pieces of work that I was involved with includes:
• Mobile Home Page redesign
• Improving customer onboarding experience
• Improving awareness of live promotions (to up sell bets)
• Reported to Head of UX | Worked with UX research and other UX designers/ leads, product management and delivery
• UX Research, UX Design, Sketch, Zeplin
Lead UX Designer, Byhiras, London
Byhiras is a start-up and an investment analysis platform. My role here involves understanding the various deliverables within the product roadmap, investigating the requirement and co-designing solutions to answer various user needs. 
• Reported to the founder | Worked with the development team,  business analyst and quants
• UX Research, UX Design, Sketch, Balsamiq
Senior UX DESIGNER, LiveAreaCX, London
I helped out LiveAreaCX with the redesign of the global eCommerce website of their luxury beauty client La Prairie. 
• Reported to the creative director| Worked visual designers and La Prairie business managers
• UX Research, UX Design, Sketch
Senior UX/ UI Designer, NEX, London 
NEX is a global financial services company which has since been sold to the Chicago Mercantile Exchange. I helped NEX build a document management system to standardise, generate and distribute various financial and legal agreement between a number of parties. At the core of the application is a complex rules engine that enables the user to define the financial intricacies of the agreement.
• Reported to the product manager| Worked with various on and offshore business stakeholders, SMEs and the client’s development team.
• UX Research, UX Design, Sketch, Zeplin.
UX Designer, KHWS
Helped KHWS research and design the Exxon Mobil Car Service Booking App and Exxon Mobile “Places of Power” campaign microsite – both for the Russian market.
• Worked with various members of creative and account management
• UX Research, UX Design, Sketch, Photoshop
UX and UI Designer, Noetic Marketing Technologies
Noetic is a start-up in the Hospitality sector, I helped them design the MVP of their Hotel Central Reservation System.
Reported to the founder/ co-founder. Worked with Business Analyst and Developer
• UX Research, UX Design, Sketch, Zeplin
• Case study: Noetic Hotel Central Reservation System
UX Designer, Islington Council, London
Helped the Islington council design their new website from the ground up. Working with the GDS guidelines, helped the council design various transactional as well as content areas of the website. I served as a full lifecycle UX contractor taking each project from brief to final fully tested prototypes.
• Reported to Head of Business Transformation. Worked with various members council including social workers and department heads and with members of the technology team including other designers and developers.
• UX Research, UX Design, Testing, Sketch, Photoshop
UX Designer, Hodes, London
Helped Hodes design the Global Careers site for Unilever and Moody’s.
• Worked with various members of the agency including account managers and client leads and various stakeholders from the client side.
• UX Research, UX Design, Balsamiq, Photoshop
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